JSON-LD Schema Markup Generator
Generate and validate Google Search Central compliant JSON-LD structured data for your brand, authors, and published articles.
1. Select Schema Type
Choose the structured data type you want to create.
JSON-LD Markup Preview
After copying your code, validate it with Google's Official Rich Results Test ↗ to confirm compatibility with current Google Search features.
Structured data helps Google parse entities accurately. However, having valid schema does not guarantee rich results in Google Search. Never invent ratings, reviews, or false facts.
Why Schema Markup Matters for Search Engines
Search engines crawl billions of pages daily. Structured data provides explicit clues about the meaning of a page by classifying its content. By implementing JSON-LD (JavaScript Object Notation for Linked Data), you help Google understand the entities on your website—such as organizations, authors, and published articles.
Organization Schema
Helps Google understand your company, brand name, official website, logo, customer contact channels, and official social media profiles in Google's Knowledge Graph.
Person Schema
Establishes topical authority and E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) by clearly identifying content creators, their affiliations, and profiles.
Article Schema
Signals crucial publishing metadata including headline, publication date, last updated date, author, and publisher to be eligible for Google Top Stories and rich carousel features.
How to Add JSON-LD to Your Website
- Generate the Markup: Use the form above to input your real website data.
- Copy the Script: Click the "Copy JSON-LD" button to copy the snippet with the surrounding
<script type="application/ld+json">tags. - Paste into your HTML: Insert the script inside the
<head>section of your webpage (or in the template of your CMS/framework). - Validate: Paste your published page URL into Google's Rich Results Test to confirm there are no syntax or schema errors.
Frequently Asked Questions
Does implementing Schema.org structured data guarantee Google Rich Results?
No. As stated in Google Search Central documentation, structured data enables Google to better understand page content and unlocks eligibility for rich results, but it does not guarantee that Google will display rich snippets for any particular query.
Where should JSON-LD script tags be placed in an HTML document?
Google recommends placing JSON-LD structured data inside a <script type="application/ld+json"> tag in the <head> section of your HTML page. However, it can also be placed in the <body>.
Which schema types are supported in this MVP release?
This MVP release supports the three core Google-recognized entity types: Organization, Person, and Article (including NewsArticle and BlogPosting).